Sweeney Todd Musical Campaign

Tasked with redesigning brand material for the musical Sweeney Todd: The Demon Barber of Fleet Street, I created a completely new visual identity compared to the broad way show that ran from 2023-24. Visually dark and grungy, I wanted the material to emulate that of 18th century London, the setting of this horror ensemble. This was a full concept campaign that required multiple visual assets be built, logos, posters, social media posts, and a billboard design.