Red Rock Jerky Concept

Tasked with creating a brand then creating a packaging concept revolving around design cues from that brand, I created a concept based on one of my favorite snacks: Jerky. Being from the Wyoming/Northern Colorado area and a big concert enthusiast, the Red Rocks concert amphitheater was a natural choice to represent my concept. This gave me a chance to build something that could be consumed by more than just a hiker or athlete, but enjoyed during any instance such as a concert or performance.